My Story

Year 2000  : After completing my Masters in Luxury Brand Management from E.S.S.E.C, Paris, I gained valuable experience working & living between Paris, New York and Mumbai; associated with Fashion, Fine Jewelry and New Business Development for India’s leading fashion brand, Benzer, & Future Group – India’s largest Retail Conglomerate.

Year 2010  : I decided to move to Sydney for a fresh start. Since getting a job didn’t seem promising, armed with my work experience & minimal savings along with a few inspired words of support from friends, I reluctantly imported a 40ft container filled with Industrial & recycled timber furniture.
Not knowing what to expect, I took my chances.

In September 2010, I arrived at a leading Trade Fair in Sydney with a sincere attempt at offering differentiated, quality, Industrial furniture to café & restaurant owners & Furniture retailers.

Like any (and every) new business, it takes a bit of luck, many sleepless nights, a lot of hard work, months and months of patience to get that first required break.

That break came in late 2011, when the promoters of a new age café situated in the warehouse district of Alexandria in Sydney, entrusted me to create an entire range of be-spoke Industrial pieces (Coffee Counters, Cast Iron Dining Tables, Industrial Style seating, Outdoor Garden Furniture, Display Trolleys and Carts) for their project.

I delivered. A Sydney Icon, The Grounds of Alexandria, was born. And that also began the mark of my journey with Crank Furniture in Australia.

It has been a fulfilling journey so far.
I have had the privilege to work with some of the finest Interior Designers across Australia, delivering various size projects as I continue to strive and be an integral contributor to Modern Industrial Furniture Design Industry.

Hemang Savla – Director

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